Borg Automotive Group is a manufacturing company that produces auto spare parts. In the design of their trade fair stand, there was no focus on their products or space made for the products on the stand. Instead, their product message was clear and incorporated into the design with the slogan "The most important part is You". The stand was really nice with the 1st floor, where the stairs and bar in the center of the stand really welcomed the visitors. The play of colors with the printed natural wall, the slatted panels and the white 1st floor has been thoroughly worked out.