B&W wanted a trade fair stand with the combination of the open and the closed. The trade fair stand had to be closed, where there had to be space for meeting rooms, and customers could come in and have a good time. At the same time, the exhibition stand should also be inviting and open to attract people.

The theme for the exhibition stand was a Nordic look with wood and concrete. A balance between the raw look and coziness. In addition, we developed a stand which created the basis for a pleasant conversation with the customers. This solution was carried out in a fully printed module system, which gives B&W the possibility to reuse the entire stand in other formats.